Behind The Scenes: SS16 Lookbook Shoot
For better or for worse, fashion stays ahead. So last summer – July to be precise – we held our lookbook shoot for this spring/summer. In a perfectly lit room at Curtain Road Studios, East London, complete with deck-like painted floorboards, we sought to achieve the perfect mood for our nautical Spring/Summer 16 collection. Here’s how:
Model: Gaby Loader, Next Model Management. London-based Gaby has worked with Simone Rocha, Roksanda, Preen ands also closed the show for and been part of the campaign for Céline.
Eats: In truth, it was a smorgasbord of East-London delicacies. Namely, Moroccan chicken with grilled mediterranian vegetables, lemon infused lentils and jugs of fruit-infused water.
Playlist: A mix of 90s throwbacks, Radio 6 inspired playlists, the odd R&B classic and a bit of Lana Del Rey thrown in.
Stylist: Kerry Panaggio, fashion stylist and associate lecturer at London College of Fashion expertly put together the looks. Kerry has previously worked on many a magazine editorial and on Karen Millen’s lookbook.
Art Direction: Chinti’s own Chirag H Patel