Behind The Scenes: SS16 Lookbook Shoot

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For better or for worse, fashion stays ahead. So last summer – July to be precise – we held our lookbook shoot for this spring/summer.  In a perfectly lit room at Curtain Road Studios, East London, complete with deck-like painted floorboards, we sought to achieve the perfect mood for our nautical Spring/Summer 16 collection. Here’s how:

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Model: Gaby Loader, Next Model Management. London-based Gaby has worked with Simone Rocha, Roksanda, Preen ands also closed the show for and been part of the campaign for Céline.

Eats: In truth, it was a smorgasbord of East-London delicacies. Namely, Moroccan chicken with grilled mediterranian vegetables, lemon infused lentils and jugs of fruit-infused water.

Playlist: A mix of 90s throwbacks, Radio 6 inspired playlists, the odd R&B classic and a bit of Lana Del Rey thrown in.

Stylist: Kerry Panaggio, fashion stylist and associate lecturer at London College of Fashion expertly put together the looks. Kerry has previously worked on many a magazine editorial and on Karen Millen’s lookbook.

Art Direction: Chinti’s own Chirag H Patel

 

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