10 Things We Love About Miffy
Who is Miffy, really? We delve into the lesser known facts about the famous Dutch bunny, including her seaside roots, art involvement and other activities.
1. SHE WAS BORN AT THE BEACH
While on a rainy seaside family holiday in Egmond aan Zee on Holland’s North Sea coast, Dick Bruna (above) entertained his young son by sketching a little bunny that kept hopping about the garden of the holiday house. Each evening Bruna would make up stories about the bunny, decided to put it to paper, and soon Miffy was born.
Beach huts at Egmond aan Zee
2. HER BOOKS HAVE BEEN TRANSLATED INTO MORE THAN 50 LANGUAGES
She has starred in 30 books by Bruna, which have been translated into more than 50 languages and have sold almost 85 million copies.
3. MIFFY HAS HER OWN MUSEUM
They love Miffy in her hometown of Utrecht – she has a square named after her there, and even her own museum.
4. SHE GOES TO ALL THE BEST PLACES...
5. MIFFY HAS TAKEN HER PLACE IN DUTCH ART HISTORY
Dick Bruna modelled his design on the refined colour palette and minimalist shapes of Matisse’s late collages, which he saw when he travelled to Paris as a young man. Bruna's thick black lines and blocks of flat colour are also often compared to the De Stijl school, epitomised by Mondriaan and Vilmos Huszar.
6. SHE MAKES HEAD-TO-TOE GOLD LOOK EASY
7. MIFFY HAD HER OWN CAFÉ IN TOKYO
As a pop-up earlier this year at Shibuya PARCO in Tokyo, Miffy Café served a Miffy-themed menu complete with Miffy lattes.
8. HER ART PARADE RAISED OVER 500,000 EUROS FOR UNICEF
The Miffy Art Parade – which ran throughout the Netherlands – raised over 500,000 euros for UNICEF. The event saw 60 artists from different disciplines provide a novel perspective into the world of Miffy through their individualised designs.
9. MIFFY PAVED THE WAY FOR A WHOLE NEW DICK BRUNA-STYLE
The Miffy books made Bruna's style instantly recognised worldwide. As a result throughout his career, Dick Bruna received commissions to create posters for charitable organisations such as the Netherlands Dairies (pictured), The Red Cross, UNICEF, World Aids Day, Amnesty International and Terre des Hommes.
10. SHE'S MADE HER FORAY INTO LUXURY KNITWEAR
As part of a special capsule for Chinti and Parker Autumn/Winter '16, Miffy collaborated with us to create a collection of cashmere sweaters and cotton t-shirts that embody a sense of playful luxury.
© Mercis bv