Iconic Pattern Meets Iconic Knitwear

CPP_SH08_0038_low

You’ve no doubt seen the press, and had a good squizz at the Chinti + Parker Meets Patternity collection, so you’ll have some idea as to why we’ve been so effusively stoked at this latest collaboration. Here, we catch up with our creative partners and unparalleled pattern visionaries, Anna Murray and Grace Winteringham, aka Patternity.

UnknownAnna Murray (left) and Grace Winteringham (right) of Patternity

What did you enjoy most about creating Chinti + Parker Meets Patternity?

Collaborating with specialists in other fields and applying our patterns to new materials is fundamental to our design process, and we actively seek collaborations that push the boundaries and expectations of pattern even further, and which introduce us to new materials and processes.

As soon as we met Anna and Rachael [Chinti and Parker co-founders] and saw their products it became clear this was going to be an exciting opportunity to work with the ultimate knitwear specialists, merging our pattern innovation with such an essential, specialist and ethical product. It was a fascinating journey learning about knitted pattern - we are passionate not only about championing specialist crafts but also understanding them - powering our pattern expertise and exploration yet further.

OLYMPUS DIGITAL CAMERABehind the scenes at the Chinti + Parker Meets Patternity shoot

Why is sustainability in fashion so important, and how does it influence Patternity?

Patternity revolves around ‘visual’ patterns encouraging a more mindful way of ‘seeing’, and crucially this carries over into less obvious patterns such as patterns of behaviour and ways of ‘behaving’. Sustainability in fashion is vital as it serves as a catalyst for more considered patterns of behaviour – encouraging ethical choices when it comes to buying and consuming clothing that deviate from the mainstream.

It is impossible to speak about ‘consciousness’ without sustainability – how things are made and the impact this has on the world around us. Sustainability is extremely important to Patternity as we care about the world and what’s in it – as this shapes many of the projects, collaborations and products we undertake as a studio.

OLYMPUS DIGITAL CAMERAOur gorgeous model Kriss at IMG

Patternity's design philosophy, 'Because a shared awareness of pattern can positively shape our world' is pretty inspirational, not to mention thought-provoking. Could you explain a little more about what it means?

At the heart of all our projects lies the belief that a shared awareness of our environment and each other can have powerful and positive results.  At Patternity, we use the omnipresence of pattern as a tool to encourage people to simply ‘notice more’, thus changing the way people see and engage with the world around them. As a result, we hope to inspire a healthy curiosity and a further sense of well-being as we engage more consciously with our environment and each other, looking at the world through a more mindful lens, if you like.

For more about Patternity, please visit patternity.org