We Decoded Shrewd Things Smart People Said About Style


As Oscar Wilde once said, “Fashion is a form of ugliness so intolerable that we have to alter it every six months.” Along with Mr Wilde's astute observation, we've rounded up some of the best quotes from wise (and famous) sages about this fast-moving industry.  But, as helpful as they are, sometimes they are a bit abstract. To bring things back to reality, we’ve decoded them for you. Feel free to thank us later.

Harry Winston, Jeweller

“People will stare. Make it worth their while.”

   Translated by Chinti and Parker:

"You might as well wear that ballgown to the office and that cosy cashmere jumper on the red carpet as people are going to look either way."


Gore Vidal, Writer

“Style is knowing who you are, what you want to say, and not giving a damn.”

Unscrambled by Chinti and Parker

"Feel comfortable with your personal style, whether that means trying out a new bold print, dressing up like a psychedelic kaleidoscope of colour, or wearing exclusively neutral tones. Own it."


Virginia Woolf, Author

"Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world's view of us."

 Interpreted by Chinti and Parker

"Clothes are not only practical – stopping us from getting hypothermia and preventing an Adam and Eve moment – but also a showcase of our personality, thoughts and place in the world."