Hot of the Press: Chinti & Patternity
We were trying to keep schtum just a little while longer, but the dress press has spoken! In case you’ve missed the fuss, Chinti and Parker have teamed up with cult pattern studio, Patternity, to create a unique collection of graphic knitwear that takes its shapely inspiration from architecture, which The Guardian eloquently refers to as, 'total nowness in cashmere form'.
Combining Patternity’s edge-of-the-curve pattern vision with Chinti and Parker's knitwear expertise, the collection serves as a mutual celebration of pattern and mindful living – Patternity’s MO ‘seeing pattern everywhere’ is an active reminder to engage more consciously with our environments and in doing so value them more, while Chinti’s ‘conscious cloth’ tagline is an omnipresent watchword that urges us to think carefully about how and why we consume fashion.
We’ll leave the earnest PR-speak there, and end on this rather fabulous quote from ElleUK.com. It’s had us tickled:
'Chinti and Parker and Patternity have had fashion babies and we want to adopt them all.' Genius. Thanks for the great response everyone!
Shop the Chinti and Parker Meets Patternity collection here. More styles arriving soon.