Moodboard: Autumn/Winter 2015
While hot, transient summer always evokes a fun escapist vibe, crisp, back-to-basics autumn is all about coming back down to earth: the joys of holidays traded in for the joys of everyday routine. (Admit it, there's something to be said about walking around on a brisk autumn morning, new playlist, new sweater, latte in tow.)
With this in mind, our design team took on an exuberant yet slightly more grown-up mood for AW15, inspired by graphic art, exploration, foraging, and striking visuals from the natural world.
The team reflected on all things exploratory, from stars and the celestial bodies to more earthly finds such as gemstones including topaz and lazurite, which were reflected in the hues. The bold palette, is an electrifying medley of dramatically contrasting hues.
In line with thinking about the abundance of nature, the concept of foraging had an influence as we looked to the incredible hues that came from Steve Axford’s negative and positive photography of fungi, poppies as well as artful food styling by Donna Hay.
Graphic block colour elements were derived from tapestries as well as a variety of artists and illustrators such as expressionist Paul Klee, Louis Reith, illustrator Esther Stewart and patterns from Leanne Shapton. These showed up on the season's Colour-Block pieces.
The outline detail that appeared on some of the knitwear was inspired by the artwork for British house music group Dirty Vegas’ album One.
Normcore fashion and street style also influenced the timeless cuts and silhouettes of the AW15 knitwear, while pom-poms from circular graphics added a dash of wit.