Released in line with SmileyWorld’s milestone anniversary, this fun-filled collection celebrates our joint optimistic outlook.

Expect a vibrant edit of wool-cashmere and pure cotton jumpers as well as jersey separates such as hoodies and track pants. The colour palette is decidedly feel-good too, with neon-bright pops of pink, yellow and blue mixed with classic navy, olive, and cream. The Smiley icon is realised in intricate intarsia and hand embroidery, accompanied by thought-provoking slogans that further spread joy and happiness.

Together, we can find even more things to smile about.